The Fashion Economist

Category: Sustainable Brand Tracker

  • PANGAIA

    PANGAIA entered the market in 2019 with a premise that reads more like a research mandate than a fashion launch. The brand is not centered on seasonal storytelling or trend cycles. It is built around material science that can scale. Bio based fibers, recycled inputs, regenerative agriculture, and responsibly sourced feedstocks are the core business…

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  • Alohas

    Barcelona-based ALOHAS has built a distinct identity by structuring its entire business model around sustainability from day one. Instead of retrofitting environmental goals onto a traditional supply chain, the brand was created to address one of fashion’s most entrenched problems: overproduction. By producing only what customers preorder, ALOHAS avoids the excess inventory, waste, and deep-discount…

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  • Patagonia

    Patagonia is one of the leading examples of a company that has embedded sustainability into its core and integrated it across all areas of operation. From product design to supply chain management, the company prioritizes responsible sourcing, the use of recycled and regenerative materials, and initiatives like its Worn Wear program that encourage repair, reuse,…

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  • Christy Dawn

    Christy Dawn is a Los Angeles based sustainable fashion brand celebrated for its romantic, vintage inspired dresses and timeless everyday pieces. Founded with the mission to create clothing that honors both people and the planet, the brand began by using deadstock fabrics, leftover textiles from larger fashion houses, to reduce waste and give new life…

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  • Ecoalf

    Founded in 2009 by Javier Goyeneche, Ecoalf was inspired by the birth of his sons, Alfredo and Álvaro, and a desire to create a fashion brand that would not deplete the resources of future generations. The brand’s name reflects this personal mission, rooted in the belief that recycling could be a powerful solution, if new…

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  • Outerknown

    Outerknown: Founded by pro-surfer Kelly Slater, Outerknown is a California-based label committed to making sustainability synonymous with style. The brand is known for its laid-back, coastal aesthetic—think ribbed tanks, breezy shirting, and versatile swimwear—all designed with an emphasis on durability and ease. What sets Outerknown apart is its deep focus on responsible production: using organic…

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  • oqLiq

    oqLiq is a Taiwanese label that blends minimalist design with technical innovation, carving out a distinct space in contemporary fashion. Known for its use of recycled and bio-based materials, the brand builds collections that balance function with form, reflecting a commitment to sustainability without sacrificing performance. Each piece embodies a clean, architectural sensibility while integrating…

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  • Zero

    Ellie and Brigitte launched Zero with a bold mission: to redefine the future of fashion—sustainable, stylish, and always ahead of the curve. Often described as the smarter, longer-lasting alternative to fast-moving e-commerce platforms, Zero curates a collection of designers who prioritize transparency, responsibility, and standout design. The brand is built for those who lead, not…

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  • Ganni

    Ganni, the Copenhagen-based fashion label, has built its reputation on playful, modern design, but what truly sets it apart is how it integrates sustainability into its business model. The brand has experimented with rental pop-ups, giving customers access to its collections without the long-term commitment of ownership, and has introduced plant-based leather alternatives to reduce…

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