Ellie and Brigitte launched Zero with a bold mission: to redefine the future of fashion—sustainable, stylish, and always ahead of the curve.

Often described as the smarter, longer-lasting alternative to fast-moving e-commerce platforms, Zero curates a collection of designers who prioritize transparency, responsibility, and standout design. The brand is built for those who lead, not follow.

Every piece is hand-selected for its craftsmanship, impact, and individuality—because dressing well shouldn’t come at the cost of the planet. Zero’s approach is rooted in quality over quantity, designed for people unafraid to wear what no one else is.

If it’s found on Zero, it has cleared the highest bar. At Zero, sustainability is not a seasonal talking point or an Earth Month campaign—it is the baseline. Every garment undergoes one of the toughest vetting processes in the industry. Zero doesn’t simply onboard brands; it dissects them.

From sourcing and manufacturing to labor practices and environmental impact, every element is scrutinized: living wages, safe working conditions, certified fabrics, low-impact dyes, water conservation, and supply chain transparency. Zero demands proof because, as the founders put it, no one needs another pretty dress with a dirty backstory.