From Sideline to Spotlight: How Kristin Juszczyk Revolutionized Fan Fashion

Kristin Juszczyk started sewing after meeting her husband, Kyle Juszczyk, and learning more about the sport of football. She wasn’t interested in blending in with the crowd in an oversized jersey. She wanted to stand out. She wanted something different. So she started creating styles no one had seen before, reworking classic jerseys you could buy on Amazon into runway-ready looks that felt fresh, bold, and completely her own.

She was sewing like a madwoman, taking something simple and transforming it into something stunning. And she changed the game, literally. Her now-famous “puffies” put her on screens across the world when Taylor Swift wore a custom Kelce design. From there, Kristin launched her own brand, Off Season, and it has been a movement ever since.

Her designs weren’t just creative. They were disruptive. Whether it was the cropped Broncos puffer with exaggerated sleeves or the patchwork 49ers trench made from repurposed jerseys, every piece had a point of view. They weren’t just clothes; they were statements. She blurred the lines between game-day gear and high fashion, turning something utilitarian into something unforgettable.

Her ability to mix sports and fashion in such a fearless way inspired me deeply. I’ve always admired cool, standout sportswear, even before I fully realized why. I used to spend time before Nuggets games trying to put together the perfect look, digging through my closet, wondering how I could make a game-day outfit that felt unique. But the way Kristin takes what already exists and cuts, shapes, and reinvents it into something completely new? That’s next-level creativity. That’s vision.

Watching her work made me realize that fashion can be a form of storytelling. It’s a way to show up not just as a fan, but as yourself. She gave me permission to take risks with my own style, to think beyond team colors and into what those colors could represent for me. She’s not just dressing fans. She’s redefining sideline style and carving out a lane for women in sportswear design, a space that’s often overlooked.

Kristin showed me that fandom doesn’t have to be passive. It can be expressive, disruptive, even revolutionary. She stitched a new standard, and the rest of us are just catching up.